Xie Chun Trading Pte Ltd was established in June 1984 to import fresh dairy products (cream, yoghurt and cottage cheese) from Australia for distribution in Singapore.

We have expanded our range of products to include Australian meat (beef, lamb, pork and venison), cheeses, frozen pastries, pizza bases, garlic bread and butter. Our Australian fresh dairy products and meat are brought in by weekly airfreights to ensure that the freshest products are available to our customers. We also bring in Kavli crispbread and margarine from Norway, and the Tiger fondue cheese from Switzerland.

We have a fleet of seven refrigerated trucks to collect our airfreighted goods from the airport and to deliver these to all our customers. We believe in acquiring top quality products from our overseas suppliers and ensuring a good distribution system to maintain the quality of the products for sales locally. Regarding storage facilities, there are 2 coldrooms on site and 5 coldrooms off-site.
This company was started by the late Mr. Harry Chung, who had over 50 years of experience in the dairy and meat business.

Our managing director, Mr. Chung Suan Lim, is responsible for sales and marketing. He is always sourcing for new products for the local market and plans the strategies for sales and marketing.

Ms. Lena Chung, the operations director, is in charge of logistics and purchasing. She plans the deliveries and distribution of our products for the local market.