Xie Chun Trading Pte Ltd was formed in June 1984 after one full year of consideration and evaluation for importation and distribution of a full range of fresh dairy products from Australia for the Singapore and South East Asian markets.

Due to the short shelf life of these products, the distribution channels must be as short as possible. Most of the diary products are produced in the morning and air-freighted to Singapore in the night. The goods are cleared immediately upon arrival at the airport and distributed throughout Singapore the very next morning - the same day Australians receive the same fresh dairy produce in Melbourne.

Xie Chun Trading Pte Ltd has ten refrigerated trucks distributing products into the Singapore market. We have two chiller-rooms ( 120 MT ) and three freezer rooms ( 100 MT ) besides the cold-rooms in our office premises to ensure that the high quality of our products are constantly maintained.

We have over 20 staff members covering supermarkets, mini-marts, hotels, restaurants and catering institutions, including airlines & food services, ship chandlers and bakeries. We also cover some fast-food outlets and we're developing our export market coverage to South East Asian countries and China.

Our promoters offering free samples in supermarkets are a weekly feature too.

 

At the helm of our operations is our chairman, Harry Chung, with more than half a century of experience in dairy products. Almost an octogenarian, he still makes his appearance in the office and gives invaluable consultation to clients.

 

Chung Suan Lim, a pioneer director of Xie Chun manages the Sales and Marketing operations. He directs his energy towards expanding Xie Chun's trade to Asian markets, especially China and Vietnam.

Lena Chung is in charge of Logistics & Purchases. She ensures that the freshest products are delivered on time to our customers. This is no easy task considering our range of more than 300 products and our large clientele.